GISELE BÜNDCHEN is the new face of Chanel No.5, following in the footsteps of Nicole Kidman, Audrey Tautou, Catherine Deneuve and most recently, Brad Pitt and Marilyn Monroe. She teams up with director Baz Luhrmann, the man behind the epic 2004 advertisement for the scent – which saw Kidman don a series of increasingly extravagant Chanel Couture creations to play out an on-screen love affair with Brazilian actor Rodrigo Santoro.
Bündchen herself is no stranger to the brand either – the model was chosen as the face of Chanel’s Les Beiges make-up in 2013. Luhrmann’s most recent work was last year’s much-anticipated The Great Gatsby, preceded by Moulin Rouge, Australia, Romeo + Juliet and Strictly Ballroom.
In a statement, Chanel stated that Luhrmann was chosen to “bring, once again, his creativity and very personal aesthetic to the House and its iconic fragrance, Chanel No.5,” revealing that Bündchen had been chosen for “her natural beauty and modern femininity”.
Luhrmann and Bündchen are said to be filming the new No.5 campaign – which will arrive in late 2014 – in the Hamptons, with filming expected to continue in New York City. Previous directors of Chanel No.5 adverts have included Ridley Scott, Luc Besson and Jean-Pierre Jeunet.
We can’t wait to the release!