Gucci is launching its first cosmetics line, confirming rumours that emerged last year. The fashion house has chosen Charlotte Casiraghi, the daughter of Princess Caroline of Monaco and a long-standing Gucci muse, to front the campaigns.
The new collection will include eye, lip, nail and face make-up as well as brushes and skin preparation products, and will be produced with P&G Prestige, the company behind key fragrances such as Gucci Guilty and Gucci Première. Pat McGrath is creative design director of P&G’s beauty division, and is currently the make-up artist responsible for the make-up looks at Gucci’s ready-to-wear shows.
“Charlotte was a natural choice as she embodies the modern iconic Gucci woman,” Gucci creative director Frida Giannini told WWD.
The advertising campaign images Casiraghi will appear in will be shot by Mert Alas and Marcus Piggott and will debut alongside the product launch and a digital film by Fabien Baron.
“I have really enjoyed my relationship with Frida over these last four years, and I am now excited to work with her again on this signature product,” Casiraghi said. “I have great admiration for her both as a designer and a strong and visionary woman.”
No further information about the cosmetics collection has been released but it will launch in September in selected markets.