Jeweler Tiffany & Co. is grabbing the attention of The New York Times mobile readers with a simple advertisement featuring the signature Tiffany blue behind a single bangle bracelet.
Found on the right side of the page in a vertical box adjacent to the article’s feature image, the ad relies on sparse imagery to grab the reader’s interest. The single bracelet with Tiffany’s logo written underneath offers a quick and comprehensible glimpse into the brand.
They didn’t have to insert the name of the brand. “Luxury apparel brands often target their ads at people who are reading the latest in fashion,” said Shuli Lowy, marketing director at Ping Mobile.
“These readers are qualified because they have already demonstrated an appreciation for exceptional style,” she said.
More information at Luxury Daily.