NEW FRAGRANCES ADVERTISING CAMPAIGNS
In this post I would like to show you two of the most important perfumes campaign at the time. Both of them are adventurous, amazing, with a breaker concepts inside them and we have waited a long time to see their released.
TOM FORD NEROLI PORTOFINO
This fragrance is consider Tom Ford’s Naked Scent–Known for pushing the limits with his risky advertisements, American designer Tom Ford releases a new fragrance campaign which shows that sex sells (or gets our attention at least). Models Josephine Skriver and Jamie Jewitt pose naked in a pool for his “Neroli Portofino” scent. Jeff Burton of Creative Exchange Agency captures the pair as they lounge in their birthday suits.
I personally love the collection of pictures that the brand is gathering for this perfume. All of them keep such a summery rush thanks to color blue, which makes a beautiful contrast with the tanned skin of the models. This last image is a bit different because the back blue wall has been replaced by a swimming-pool and because she is clearly the main character, while in the previous campaign the importance of the models was equal.
DIOR ADDICT L’EAU DE TOILETTE
Finally, after some months waiting for the video of Dior Addict last fragrance, we are able to watch it in their official website, dioraddict.com.
French atelier Christian Dior is expanding its wonDiorland initiative’s digital touchpoints with exclusive mobile content that enhances the desktop experience. By entering a device-specific four-digit code found on Dior’s mobile site for wonDiorland, the consumer can discover additional content developed from the brand’s latest fragrance, Dior Addict. The addition of this mobile-to-desktop tactic aligns with Dior’s ongoing approach for the fragrance launch that includes a dedicated Facebook account to attract brand enthusiasts.