Social and Strategic changes on Balmain’s new Fall Campaign

Balmain is pleased to unveil its Fall/Winter 2014/2015 advertising campaign photographed by Mario Sorrenti and art directed and styled by Katie Grand.

The ad features six gorgeous models—only one of whom is white. Jourdan Dunn, Cara Delevingne, Ysaunny Brito, Issa Lish, Binx Walton, and Kayla Scott star in the ad, lounging around and being gorgeous in animal print and leather looks.

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Season after season, the number one criticism hurled at the fashion industry concerns the lack of diversity on the runways. Though it’s an issue that’s raised every year, few designers have made changes to their lineups—Jezebel reported last season that 78.69% of the models that walked the fall 2014 shows were white, only a 1.29% decrease from the spring 2014 season, when the number was 79.98%. It’s those kind of stats that make Olivier Rousteing’s fall Balmain campaign that much more exciting and impactful.

According to WWD, Rousteing wanted to make a statement with this campaign: “Insistent about speaking to his generation, the designer, 28, said showing ‘the beauty of different ethnicities’ reflects the reality of modern cities like Paris and his own boundary-breaking situation: being ‘a black boy in a really important French house”.

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Also, it is the first time the house presents a group of models starring Ysaunny Brito, Cara Delevingne, Jourdan Dunn, Issa Lish, Kayla Scott, Binx Walton. The house chose one of the most popular faces at the moment, Cara Delevinge, who as predicted is doing well on the campaign trail so far – she is back for a third season as the face of Mulberry in a campaign by Tim Walker, is back with Burberry and is said to be the new face of Topshop.

 

xxx M

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