Reveal, new CK feminine fragrance as Down Town replacement?

The beautiful Doutzen Kroes has been chosen to star in the advertising campaign of Reveal, the new fragrance of Calvin Klein. 

Coty owned Calvin Klein launched last week Reveal’s print advertising and spot, where the model appears in lingerie and in a very sexy long black dress, reinforcing her VS angel image.  In both creativities she seduce the British actor Charlie Hunnan, but in the print ad she’s starring at the consumer. The brand established that the perfume will be available in stores from this september.

charlie-hunnam-calvin-klein-reveal

Some of you may know about last year Calvin Klein fragrance Down Town. They launched this new feminine pillar with confidence, but after a year we have seen that it hasn’t work that well. The advertising campaign wasn’t so remembered and the sales weren’t as good as expected. Concluding, it was a little fail in the brand’s perfume history. Nevertheless, this year they come hard with this launch, as 2013 failure never happened. 

CK_Downtown_Model_SpreadAD

Reveal is announced as a sensual oriental; a scent of sun-kissed skin, sea salt, summer sunset and a cashmere scarf that covers the shoulders when the evening approaches . The perfumer from this fragrance is Ann Gottlieb.

xxx M

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One thought on “Reveal, new CK feminine fragrance as Down Town replacement?

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