P&G Prestige, division of Procter & Gamble, which licenses the Dolce & Gabbana fragrances, is launching the first Dolce & Gabbana skincare with two collections, having as key ingredient Gold Flavo-Silk Tricomplex. Their main objective is to offer its customers a new way to achieve that same healthy, just-holidayed glow which all of its models seem to exude.
At the heart of the line is the Gold Flavo-Silk Tricomplex, olive oil (sourced from Italy, of course – we cannot see the designers failing to reference Sicily as their inspiration anytime soon) and vitamin B3 are included to combine with the exclusive gold silk sericin for a triple punch of hydration. A wardrobe of everyday products, the Essential line, sits alongside Aurealux – an advanced treatment line of a mask, serum, essence and eye gel.
As analysts noted to the Enquirer in March, P&G already has skincare brands sold in discount stores and supermarkets under its Olay brand and super high-end skin products under its SK-II label, but nothing in between. P&G’s entire “prestige” business, which includes Dolce & Gabbana, has been a booming bright spot in the company’s otherwise stagnant beauty portfolio. Sales have stalled for the $2 billion Olay brand and the $3 billion Pantene shampoo brand.
For the moment there isn’t any print advertising or spot, and we don’t know if there will be any.