Dolce & Gabbana launches their first skin care line

dolce_gabbana_s.68280123541.original

P&G Prestige, division of Procter & Gamble, which licenses the Dolce & Gabbana fragrances,  is launching the first Dolce & Gabbana skincare with two collections, having as key ingredient Gold Flavo-Silk Tricomplex. Their main objective is to offer its customers a new way to achieve that same healthy, just-holidayed glow which all of its models seem to exude.

dolce-gabbana-aurealux-cream-sohelee1

At the heart of the line is the Gold Flavo-Silk Tricomplex, olive oil (sourced from Italy, of course – we cannot see the designers failing to reference Sicily as their inspiration anytime soon) and vitamin B3 are included to combine with the exclusive gold silk sericin for a triple punch of hydration. A wardrobe of everyday products, the Essential line, sits alongside Aurealux – an advanced treatment line of a mask, serum, essence and eye gel.

As analysts noted to the Enquirer in March, P&G already has skincare brands sold in discount stores and supermarkets under its Olay brand and super high-end skin products under its SK-II label, but nothing in between. P&G’s entire “prestige” business, which includes Dolce & Gabbana, has been a booming bright spot in the company’s otherwise stagnant beauty portfolio. Sales have stalled for the $2 billion Olay brand and the $3 billion Pantene shampoo brand.

For the moment there isn’t any print advertising or spot, and we don’t know if there will be any.

Scarlett-Johansson-shot-by-MertMarcus-for-the-DolceGabbana-Perfect-Matte-Liquid-Foundation-ad-campaign

dolce-gabbana-creamy-foundation-2011-scarlett-johansson-by-mario-testino

maxresdefault

 

 

Advertisements

5 thoughts on “Dolce & Gabbana launches their first skin care line

  1. We’re a group of volunteers and starting a brand neѡ scheme in our community.

    Your website offered սs աith valuable іnformation tօ work on. Уou’ve Ԁone
    аn impressive job and οur entire group shall bе thankful tο уou.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s