Dior has showcased the Autumn-Winter 2014 collection with an online video and several pictures taken by the photographer Willy Vanderperre. The idea of Dior in this collection is to show “precious and fleeting moments. A set-up somewhere between feminine-complicity and urban energy”. The models are there expressing the power of urban women that don’t fear t show their feminity on the city.
In the video, models cross the room to peer out the window and talk with each other. As they sit down, they place their handbags down or model sunglasses, showing off more of the line. Dior has previously used videos of a group of models interacting to show how their collection would fit into consumers’ day-to-day lives.
Is the public of the brand tired of rose’s bouquets and fantastic environments? In this campaign we see a woman that works, that lives in a big city, who likes success and feels powerful when wearing a branded piece of clothing. If you are fan of sex and the city and its 4 gorgeous characters you have found you Dior type of woman. But sorry, isn’t this Chanel brand’s image?