It’s time for the release of the advertising campaigns of the autumn-winter 2014 collections. Lately, there is a whole creativity competition due to the proliferation of luxury and fashion brands entering in the digital world, and therefore, using this media almost as a priority in their media plans.
Stella McCartney doesn’t want to be less, and after choosing again the great Kate Moss they have released last wednesday in their Facebook and official website a very original advertising campaign. The campaign is composed by a some print pictures and a online video, which I would classify as weird and wonderful. The campaign is called Kate Dreams and has been filmed by the duo of photographers Mert & Marcus who also shot the print campaign.
According to the news site, McCartney herself styled the campaign with a focus on the Cavendish bag. Check all the details of the campaign here bellow. In my opinion, a very good one!