Karl uses Chanel ss15 show to enter “the feminist new wave”.

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Dear readers, another Fashion Week season has come to an end. We have seen many interesting and ugly things, but if I have to point out something very cool, I’d chose Chanel’s show at Paris, not just because the creations were very original and innovative, but because of its social recognition for the women.

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Everything started with Emma Watson’s speech on Feminism for the U.N. The actress gave an impassioned speech on feminism and gender at the U.N. headquarters in New York sunday 21st, to launch the “HeForShe” campaign which aims to galvanize one billion men and boys as advocates for ending the inequalities that women and girls face globally. The video went viral, and all social media where covered of messages to Emma’s video, and the Feminism issue came back to the table.


Chanel can’t be less, so Karl Lagerfeld used the show to spread this message to a huge mass of people, because the brand’s shows are watched by a whole lot of people, aren’t they? Not just the front row and observers at the Grand Palais, but all the audience at their home streaming the show and reading what their favs influencers broadcasted.

  Last season’s AW13 “supermarket sweep” show raised the roof on expectations for Lagerfeld’s follow-up, but nobody expected him to position Chanel as the latest word in protest chic. For this ss15, Chanel resurrected no less than the insurrectionary spirit of the May 1968 student protests, where models, armed with placards unveiling Chanel’s political intentions: “Make Fashion Not War“, “Ladies First“, “Feministe Mais Feminine” (“Feminist But Feminine”). Roaming photographers leapt from the sidelines and onto the runway to snap Karl’s freedom fighters. Even second-wave feminism got a look-in: one model waved a placard reading “History is Herstory“. And Karl didn’t forget feminism is also for the guys, too: a lone male model in military khakis carried a “He For She” protest sign, perhaps in a nod to Emma Watson campaign, while Karl himself strode at the very front of the march.

I can only ask you readers to share this, so more people gets to see this action, so more people joins the though of a world where women and men live equally free, and under the same rights.

Love xxx M


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