Dear readers. I can’t stop writing about news related with Christmas! And it’s not just me, but almost all the brands are doing special actions, communications, PR events etc. In order to push sales in such an important season of the year.
If we are talking about luxury brands news in Christmas, we must mention Tiffany & co, the number 1 jewelry chosen by consumers for giving gifts. Besides their incredible branding campaigns along the year, and the great settlement of the brand’s symbols, as the characteristic color of their packaging, Tiffany works really well the consumer engagement through very cool digital experiences.
Today I’m going to introduce you last “Tiffany Christmas video” and their innovative “Gift Guide”. This holiday theme effort includes 360º digital communication: social postings teasers in Facebook and Twitter, video content in YouTube, and a full redesigned landing site, where you can find the shoppable Gift Guide. In my opinion, this gift guide is something you have to see, not just because it shows you the catalogue with all the amazing jewels, but because of the way they present them, with the brand’s most sold pieces build in beautiful Christmas video.
So yes, now you can buy Tiffany’s jewels at the same time you are watching their Christmas video. For the user this is just an easier way of having a look to a catalogue, but for the brand means that their consumers will spend a whole more time checking at their products and probably an increase of sales. Summing up, I have to say that this shoppable Gift Guide is one of the most engaging and innovative I have seen to date!