Spring Summer 2015 Cruise Ad campaign
Hello readers! The world is going crazy about Alessandro Michele’s appointment as the new creative director of Gucci. Probably, 80% of the fashion reporters have already written a very nice articles full of professional arguments about the issue and despite I can’t compete with them, I want to give my (very personal) opinion about this announcement.
I ask myself, why did Frida Giannini leave? She was so Gucci… But well, maybe that was the problem of the company. It could be that most of Kering‘s high sphere wanted to improve profitability and they saw in Giannini’s departure not just a media BOOM, but also a possible refreshment of the brand with a new creative director.
Frida Giannini & Patrizio di Marco
Here is when they start looking for the creepiest, most hipster (with long beard included) and not known guy to replace Giannini. It is not that I have something against Michele, it’s just that I’m having something against the idea of fashion beeing suddenly disruptive and so modern that isn’t even beautiful anymore. It’s possible that this guy surprises us, and I look forward to it.
As I can recall, he joined Gucci in 2002 and in 2011 he entered Giannini’s team for the leather goods, jewelry, home clothing and shoes divisions, and in 2014 he became creative director of Gucci’s porcelain brand, Richard Ginori. They say that he was like her right hand, so my question is if he was also involved in the conspiracy against her beloved boss, or if he is just a poor little lamb played by Gucci and Kering’s Top Management.
Pictures of Gucci's Men Fall-Winter 2015 Show by Alessandro Michele
It’s in your hands to decide, but I think my readers that this smells like a story.