Dear readers, I’m back from a wonderful stay at my hometown, Marbella. Sadly but excited, I’m back in the city and back to MG Luxury News.
Probably, most of you are as well in the situation of leaving your holiday paradise – where you also haven’t done anything else than sunbathing with a Mojito on your right hand – and came back to the cloudy crowded city. (Let me tell you a secret: There is just one thing worse than back to school, and is the grey days of back to the office.)
While our human side is falling into a post-vacation blues, our excited-worker mind is already thinking on the sprint to the best sales period of the year, Christmas. And at the same time, Media Vendors have just launched their latest technologies so you can sale more, haven’t they?
Like for example, the Fashion Brand’s preferred network Instagram.
The social network, owned by Facebook since 2012, already had some advertising options: They began testing the waters with photo-based ads in late 2013, adding video ads last year. But companies had to pay a minimum of $200,000 to purchase these ads, and — in a “Mad Men”-era throwback — orders had to be negotiated individually with the salesperson (Believe me, I have witnessed one of these meetings).
But from mid August 2015, Ads can be purchased by just about anyone, using online ad-buying tools offered by official Instagram partners (personally I suggest Adsmurai!). This move, called “one of the most anticipated moments in the evolution of advertising”, not just drops the costs and allows results comparison. On top of that, Instagram opened up ad-targeting options that tap into users data from Facebook, considered the best data base in the digital world.
After all this techie information, you might haven’t realize the consequences: Your (& other 300M people) favorite social media has opened as an advertising platform that “even though you won’t know how” is aware of your passion for ice-cream, that you visit your mother every sunday for lunch, that you practice Yoga and buy accessorizes compulsively.
If we are negative, the intrusion to our inspiration Holy Grail could lead to an exodus to newer, sexier apps (like Periscope or snapchat). But hopefully, the network will assure that advertising never exceeds the content, and that it doesn’t show unwanted ads – like Pampers if you are single 😉
Before the end, I wanted to share with you just one reflection: Have you ever noticed advertising on your Instagram Feed? As I said, Instagram is an advertising platform since 2012...
Enjoy your week, and this Fashion Instagram Ads inspiration!
Blogger Aimee Song, @songofstyle, ad campaign for Banana Republic