Dear readers, probably all of you got some Barbies. Even more, you had a wonderful house with a pink shiny convertible at the garage, and a wardrobe bigger than yours filled with plastic dresses – Barbie needed all…
Playing Barbies was more than just playing, it was a real dream of how our twentyish lives was going to be. But of course, we don’t play with Barbies anymore, and nowadays kids neither.
Barbie - Imagine the possibilities, latest ad that returns the brand to its roots and celebrates young girls’ journeys of self-discovery
It’s known that Mattel has to find new business ways, and Jeremy Scott – Moschino‘s creative designer – has taken advantage of it. Besides its SS15 collection, Moschino has teamed up with Mattel to create a stylish Barbie doll and to launch a womenswear capsulle collection. “I wanted to bring all of the Moschino elements to Barbie, as I had done the reverse by bringing all of the Barbie elements to Moschino for the spring 2015 collection,” Scott told WWD.
The eight-piece capsule collection will include adult-size versions of the Barbie’s wardrobe and two Moschino Barbie T-shirts. The price range for the line is $225 for a T-shirt to $1,595 for a leather shoulder bag. The Moschino Barbie doll is priced at 100 pounds, or $150, available from today at Net-a-porter.com. Isn’t it amazing?? Of course we all want that Barbie and keep it as a trophy!
But what about the latest Moschino’s creation? Moschino Fresh, the new brand’s fragrance. Would you proudly keep it on a shelf? Lets be honest, it’s very original… A very elegant packaging, that keeps a fragrance with the shape of Windex, our glass cleaning best friend. Actually, no one at the fragrance industry has done something like that.
Barbie, Moschino Fresh, The Looney Tunes, Teddy Bear… It makes it clear that the Luxury Brand strategy is to recreate our own inside little girl’s memories. While one initiative recalls the nostalgia of our dreams and aspirations, the other touches the limit between originality and sexism, by using a cleaning product – Love it or hate it… that’s Jeremy Scott’s rebel battle cry.
However, is this brand’s strategy solid? Will Moschino always find new ideas from the past? In my opinion, a brand can’t look behind, even though they all find inspiration in our history and cultures.
It’s true that Moschino is a very fun Luxury Brand, different from them all, but will it last?
Spring Summer 15 fashion show.
Have a great week!